The LeBron-James Innovation Center built by the brand for James at the headquarters is officially opened

As we all know, Jordan is the most profitable basketball player, and James is the most profitable basketball player. These two era super giants are the top two in the history of basketball. Jordan is the first man in history, and James is the only second in history that is the closest and the only possible surpassing Jordan. Jordan and James are also the two most influential and most commercially valuable basketball players in history. They are the two most valued athletes by brand side, the most famous sports brand in the world, so Jordan and James have any other athletes in Nike, including Kobe and Ronaldo do not have the treatment.

Both Kobe and Ronaldo are super giants of the times and have great commercial value. Kobe's influence is second only to Jordan and James, while Cristiano Ronaldo is the most commercially valuable player in football, even higher than Messi. Their treatment at brand side has not reached the highest level. Ronaldo was only renewed by brand side, and after retiring, Kobe was even considered by Nike to be less valuable than active. After Kobe's death, Nike didn't think it could harvest leeks with feelings, so it offered a contract extension that Vanessa didn't seem to be sincere, but was eventually rejected.

Jordan and James are different. Nike created the sub-brand "Jordan" for Jordan, and Jordan also has shares in brand side, which can be up to 100 million U.S. dollars each year. After Messi moved to Paris, the jersey sales broke a record, and Jordan also made a profit of 6 million euros in a few days. However, because the sub-brand is too "sucking blood", brand side only opened up the name Jordan, and did not give them the same treatment as James.

If James also earns more than 100 million U.S. dollars in annual income, brand side is a bit reluctant, so it uses other privileges to make up for James. Brand side provided James with a lifetime contract several years ago, valued at more than $1 billion. This is the first person in history among active players. In addition, brand side also built a title building for James at the headquarters, called the "LeBron James Innovation Center." This center also officially opened to the public on October 5. This is the first person in history, even Jordan does not have the treatment!

Brand side officially announced today that the building named after Lakers forward LeBron James, which they built at their headquarters for four and a half years, "LeBron James Innovation Center," is now officially put into use.

On the top floor of the center, there is a rebuilt brand Sports Research Laboratory (NSRL), which has the world's largest motion capture device (400 cameras), 97 force plates, body mapping equipment, and more. The new NSRL is five times the size of its predecessor. Its facilities include a full-size basketball court, 200-meter endurance track, 100-meter straights, artificial turf training ground-all of which are designed to capture athletes' movements at full speed. In addition to the aforementioned force plate and motion capture equipment, it also contains four series of advanced climate laboratories to simulate various natural conditions. The LeBron-James Innovation Center occupies a total area of ​​750,000 square feet (approximately 69,700 square meters), of which the brand Sports Research Laboratory occupies 85,000 square feet.

The LeBron James Innovation Center contains a large number of architectural elements embodied in James’ personal logo. A half court basketball court on the first floor of the center shows the position of every shot and miss of James leading to 30,000 points in his career in the form of dots. As well as the time and position of some representative shots (first score, first lore, career 10000/20000/30000 points); the center contains an art display wall with the image of James’ mother and child, showing James’ youth Some of the trophies and medals won during the period: the first floor of the center has Glo's coffee shop named after James’s mother. The photo frames on both sides of the coffee shop show some classic moments of James’ career; in addition, James himself has a large number of sneaker design molds and Part of the private collection of sneakers are also displayed in special counters.

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Post time: Oct-14-2021